Being treated like something inferior these days, yellow journalism marked a new turn in the development of press in the late 19th century. Back then, newspapers already had to make some tricks to attract the audience and keep up. The yellow kid became one of such inventions. The caricature drawn by Richard F. Outcault and published in the Pulitzer’s “New York World” quickly became famous and put Pulitzer at the top of the industry.
After the yellow kid appeared, Pulitzer’s competitors tried to copy his success. William Randolph Hearst, the owner of the “New York Journal”, even hired Outcault to create another yellow kid for him, and that was how yellow caricatures filled mass media. Both Hearst and Pulitzer used romance, drama, and sensationalist headlines to make people read their papers. It was a novelty for the 19th-century media, and yellow journalism quickly spread over the US.